Aloha Construction Provides Four Sisters in Need with Shopping Spree for New Toys

In August 2016, the Dave Farbaky Foundation, the charitable branch of NRCA member Aloha Construction Inc., Lake Zurich, Ill., partnered with Learning Express Toys to launch the Constructing Childhood Memories: Shopping Spree for local children in need.

Shopping Spree 1David Farbaky, founder of the foundation and of Aloha Contruction chose to launch a shopping spree for a family facing hard times. He contacted OMNI Youth Services, Buffalo Grove, Ill. to select a family to participate in the event, which was intended as a launching point for future charitable events.

OMNI gives youth in crisis a chance to learn new skills, gain positive emotional and physical health, connect with stronger support systems, and envision brighter and happier futures.

The family chosen, a single mother and four young girls, was dealing with many difficult issues, including depression and poverty.

The four girls were given a walk-through of the Learning Express store. They were then given large garbage bags and sixty seconds each to grab as many items as they could before checkout. The girls were then surprised with an additional 30 seconds as a family to grab any items they missed.

Each girl filled about eight to 10 bags, and took home about $7,000 worth of new toys.

The mother decided to place the toys in storage to bring out for the girls’ birthdays and holidays because she often has little to give during those times.

“This became a learning lesson for the whole family on making things last, thankfulness and saving for the future,” says Chrissy Trilling-Raices, chief development officer of OMNI Youth Services.

For more information about the David Farbaky Foundation and Aloha Construction, visit www.alohaconstructioninc.net.

Jasper Contractors Raises Thousands to Aid in Fight Against Breast Cancer

JasperAccording to the National Breast Cancer Foundation (NBCF), one in eight women will be diagnosed with breast cancer in her lifetime. Although most people understand breast cancer is a life-threatening disease, the severity doesn’t fully set in until a loved one is diagnosed.

NBCF aims to educate women about breast cancer and provide health services for those who are economically disadvantaged.

Throughout October 2016, which was Breast Cancer Awareness Month, NRCA-member Jasper Contractors, Orlando, Fla., partnered with SPEC Building Materials to donate a portion of every roof system installation to NBCF to help the fight against breast cancer.

During the “Installs 4 The Cause” campaign, press releases were sent to local media before the kick off; pink door hangers were distributed throughout the month alerting homeowners about the campaign, and Jasper employees wore bright pink T-shirts in honor of breast cancer awareness. In addition, the campaign had its own hashtag, #Installs4TheCause.

Homeowners also were informed a portion of their roof system installations would be donated to NBCF. By the end of October 2016, “Installs for The Cause” raised $17,800 to fight breast cancer.

“This partnership was a great way to give back to the community and to the many people who have been affected by breast cancer,” says Brian Wedding, owner and CEO of EX Capital, parent company of Jasper Contractors Inc. “This campaign was a success on so many levels.”

“These funds will make a tremendous impact on the women we serve,” says Rebecca Anderson, marketing manager at NBCF. “We offer free screenings, breast health education and support services to women in need across the country.”

For additional information about “Installs 4 The Cause,” visit www.jasperroof.com/installs4thecause.

NRCA Member Black Roofing Inc. Installs Waterproofing Membrane on Denver International Airport Expansion

DIA 1

In October 2011, the Denver International Airport (DIA) launched the South Terminal Redevelopment Program to enhance the airport’s competitive standing as a leading global airport and increase overall passenger and aircraft-handling capacity.

The new construction project included a new Westin hotel with a conference center and a Public Transit Center.

NRCA-member Black Roofing Inc., Boulder, Colo. was selected to install all water proofing membrane assemblies and coatings for the $544 million project. The crew began work May, 2014.

On the 433,000-square-foot Westin hotel, Black Roofing’s work on the project included:

* Installation of a hot fluid-applied, fabric-reinforced American Hydrotech Monolithic Membrane 6125® assembly, including custom-tapered extruded polystyrene insulation and layered drainage mats.

* An expansion joint cover assembly with a fire barrier installed between the plaza and existing terminal.

* Installing 2,000 square feet of hot fluid-applied membrane assembly at the grade level planters at a covered entrance large enough for vehicles to pass through.

* Reflashing of more than 100 penetrations that were drilled to support the perimeter DIA 3pool drain when it was installed. This included custom-made stainless-steel counter-flashings and fabricating and installing a mile-long termination bar.

Black Roofing’s work on the 82,000-square-foot Public Transit Center included:

* Fabrication, installation and detailing of more than 250 copper sweep inserts before installing 47,000 square feet of American Hydrotech Monolithic Membrane 6125 on the concrete platform and transit’s main area.

* Application of more than 10,000 -square -feet of traffic coating at various mechanical rooms throughout the Public Transit Center and the Westin hotel.

Because DIA is in the middle of an open prairie, Black Roofing workers faced harsh, unblocked winds and cold temperatures throughout the construction process.

A project requirement also called for a 7/8- to 1 3/8 -inch thickness of sand below the concrete pavers covering the waterproofing assembly. Specified slopes had to be accomplished with tapered insulation, which proved to be challenging for workers installing insulation.

DIA 2After the first couple of weeks of installing the insulation and drain boards on top of the water-proofing membrane, workers realized the final tapered slope exceeded the slope by 3/8 of an inch per foot. As a result, Dan Zahtila, president of Black Roofing, spent six weeks on the job site making modifications.

In addition, the sand bed specification was so thin, it wasn’t possible to adjust the slope, and the sand and pavers would not hold down the drain board.

“We spent thousands of dollars and many sleepless nights trying to make an unworkable situation workable,” Zahtila says. “The precise requirement of the ¼ -inch -per -foot deck slope dominated the job for four months until we found a resolution.”

Sub-zero temperatures proved to be an additional challenge, and heat cables were laid out to keep the sand from freezing so it could be screed to accept the pavers. In many cases workers had to tear out the insulation and sand where the 2 percent slope requirement was not met.

Additionally, four plaza areas were designated as art areas and required Black Roofing workers to spread nearly 450 tons of 4- to 6-inch diameter cobble ballast that was hoisted to the plaza one bucket at a time by a crane positioned between two light wells 100 feet below.

Despite the challenges of the project during the project, after 25,000 man-hours, Black Roofing completed its work on the DIA South Terminal Redevelopment Program in time for the hotel to open April 22, 2016.

“This project put us on the map with the general contractor community as a roofing contracting company that can handle any waterproofing job regardless of size or difficulty,” says Tim Black, founder of Black Roofing.

For its outstanding efforts, Black Roofing received a 2017 Gold Circle Award in Outstanding Workmanship: Low-slope category and a Gold Circle Safety Award.

The project is featured in the May 2017 issue of Professional Roofing magazine. Visit http://www.professionalroofing.net/Articles/Mile-high-roofing–05-01-2017/4014.

NRCA and United Union of Roofers, Waterproofers and Allied Workers Join to Support National Safety Stand-Down, May 8-12

This is a joint statement attributable to: Reid Ribble, CEO of the National Roofing Contractors Association, and Kinsey M. Robinson, international president of the United Union of Roofers, Waterproofers and Allied Workers

safetystanddownThe United Union of Roofers, Waterproofers and Allied Workers (UURWAW) and the National Roofing Contractors Association (NRCA) are pleased to continue their annual support for the National Safety Stand-Down to Prevent Falls in Construction, organized by the Occupational Safety and Health Administration (OSHA), taking place throughout the U.S., May 8-12, 2017.

The National Safety Stand-Down is an effort to focus company and worker attention on the significance of fall hazards in construction and emphasize the importance of effectively implementing fall-protection systems on every project.

The latest statistics from the Bureau of Labor Statistics show 69 workers in the roofing industry died in 2015 from falls that occurred as they were doing their jobs. Those numbers reflect 69 families that have been changed forever by the loss of a loved one.

NRCA and UURWAW encourage their members and all involved in the roofing industry to participate in the National Safety Stand-Down by delivering focused fall-protection awareness toolbox talks at the start of each day during that week and throughout the year.

NRCA is offering its Toolbox Talks regarding personal fall-arrest systems, skylight and roof openings, warning-line systems and ladder safety for free; they can be found at www.nrca.net/TBT2017.

In addition, NRCA will host a webinar about roofing fall protection Monday, May 8 and a Live Chat on NRCA’s Facebook page to discuss trending roofing and construction safety topics Wednesday, May 10.

UURWAW is offering special materials about fall protection at www.unionroofers.com.

NRCA and UURWAW urge the roofing industry to pledge to continue to save lives by increasing awareness of fall hazards so all workers are safe performing their critical work and are able to go home to their families at the end of each day.

FiberTite Becomes First NRCA Partner Member

PrintNRCA has announced FiberTite Roofing Systems Seaman Corp., Wooster, Ohio, has become the first manufacturer to upgrade its associate membership to “partner member.”

In February, NRCA launched its One Voice initiative aimed at collectively recognizing threats to the industry and the opportunities they may present. To do so, NRCA has undertaken a campaign to unite the roofing industry and speak with one voice on matters of industry importance. To ensure all industry sectors are given an opportunity to participate, NRCA amended its bylaws to allow manufacturers, distributors, architects, engineers and consultants that choose to participate to become full members of the association, meaning they will be granted voting rights and eligible for leadership roles within the association. Previously, such rights were reserved only for contractor members.

“Our chances for success in many areas improve when we row in the same direction, and I saw this firsthand during my time in Congress,” says NRCA CEO Reid Ribble. “Industries that spoke with a single voice in Washington were much more effective at moving legislation in their direction, and I believe we can accomplish the same (and more) when we foster relationships that are more inclusive and collaborative.”

FiberTite is the first company to commit to NRCA’s One Voice initiative, which initially will focus on developing a national worker training and certification program, legislative efforts and advocacy. FiberTite announced its intention April 5.

“Clearly, it is of vital importance to stakeholders throughout the roofing industry that we align ourselves around the key challenges affecting the growth of our business,” says FiberTite Vice President and General Manager Scott Gipson.  “Channeling the breadth of NRCA members in speaking with One Voice provides clarity to policy makers who may otherwise guide decisions critical to our success. It was an easy decision for us to get on board with this important initiative.”

For more information about NRCA and its One Voice initiative, go to www.nrca.net/onevoice.

How to Generate More Sales as a Professional Roofing Contractor

Guest Post By: Malarkey Roofing Products®

Malarkey

Consistently generating more sales can seem like an exhausting process, but it doesn’t have to be. Here are a few ways roofing contractors can use the power of the internet to attract and keep customers.

  • Get Active on Social Media

If you don’t have social media profiles for your roofing business, you need to set aside time to get started on these platforms and develop a plan for social media marketing. Nearly 80 percent of Americans are on some type of social media platform, which leaves this an untapped resource of potential leads if you aren’t taking advantage of social media exposure.

When it comes to marketing and business, you will want to focus on Facebook, Twitter and LinkedIn first. Facebook has the largest audience and is great for marketing because Facebook has its own advertising options for businesses. Twitter is excellent for sharing news and links to articles or blogs. LinkedIn is useful for any roofing professional, though slightly more advantageous for commercial roofing versus residential roofing as it focuses on B2B connections.

Don’t forget to update your social media profiles at least daily. Post stories of a highly successful roof system installation or before and after images of architectural shingles replacement. This is a great opportunity to promote your services and to keep your customers up to date with your business. Be sure to include links or embed widgets to these profiles on your website.

  • Encourage Customers to Leave Reviews

Did you know 88 percent of consumers will consider online reviews before settling on a local business? Before online marketing, traditional marketing and word-of-mouth reviews were primary ways for roofing contractors to get business. Now, online review sites have become trusted tools for a customer’s decision-making process.

There are three main venues for reviews of your roofing business—independent review sites, your own website and social media. Independent review sites like Google, Angie’s List, Glassdoor, Yelp, Yellowpages and Manta are some examples. Ask clients to leave reviews for your business on these websites if possible. Your website also should include testimonials or reviews from clients. Depending on the platform your website is on, you can also embed Google reviews into a webpage.

Facebook has a great review system that is appealing for many customers. The average customer may not go out of their way to visit a third-party review site, but many will take a moment to leave a star rating and a short sentence on your company’s Facebook page.

  • Create Incentives for Repeat Customers and Referrals

While you’re busy working on your social media profiles and your website’s search engine optimization (SEO) ranking, don’t forget about directly rewarding customers for choosing your roofing services. Providing customer incentives is a technique nearly any business can use, but it works particularly well for businesses that provide more expensive services like roofing. Customer incentives are a great idea for contractors who do residential roofing but can still be effective for those who do commercial work, as well.

Social media is a great platform for sharing customer incentives, such as discount codes or promotions. This platform also will make it easy for customers to share posts about discounts which further exposes your business to more potential customers. A newer roofing company can quickly gain a larger audience by posting tempting deals that require sharing on Facebook or Twitter to access.

Don’t forget to give rewards to clients for referrals. Service businesses often are recommended through word-of-mouth between neighbors, friends and family. Offering some type of reward to both referrer and referee is memorable and enticing.

  • Ensure Your Website is Optimized for Local Searches

Having a website is a must for any professional company, but this is just the first step. To really build a strong web presence for your roofing business you need to focus on local SEO. SEO is the art of ranking higher in search engines. For a contractor, local SEO is most important as your company focuses on customers regionally.

There are many little tricks and techniques to improving local SEO, but the most basic level involves developing keywords and inserting these within your website and blog. You will want to choose phrases that customers may search for, such as “roofing in (city)”, “residential roofing in (city)”, “roof repair in (city)”, etc. Don’t forget to include phrases for specific services or roofing systems you offer, as well, such as “green roofs in (city)” or “architectural shingles in (city)”.

The internet has positively changed the way contractors can find more work, and often the best marketing techniques are fairly easy to grasp. These four tips featured are examples of how you can improve your business growth.

NRCA’s 2017 Children’s Art Contest Deadline is April 14!

Attention NRCA members! The deadline for the 2017 National Roofing Week Children’s Art Contest, sponsored by A.C.T. Metal Deck Supply and the International Roofing Expo® (IRE), is quickly approaching. All entries must be received by the end of the business day, April 14.

The contest promotes the value of roofs to grade school age children, showing them the value of roofs and the roofing industry in their communities.

Children, stepchildren, nieces, nephews and grandchildren of all NRCA members and their employees in grades 1-8 are eligible to participate.

Roofing professionals are encouraged to talk to children about their contributions to the roofing industry and why their jobs are important. This will provide children with ideas for what to draw and educate them about the value of roofing professionals.

There will be three age groups; entries from each group will be posted on NRCA’s website, www.nrca.net where the general public will vote for their favorite entry from each group.

Winners from each group will receive gift certificates and other prizes and will have their artwork on all 2017 National Roofing Week material and additional material to be displayed at industry events throughout the year, including the 2018 IRE and NRCA’s 131st Annual Convention in New Orleans.

In addition, the relative of the winner from each age group will receive two free Super Passes to attend the 2018 IRE.

 

Following are the winners of the 2016 contest:

 

Group 1 (Grades 1-2) – Rocky, relative of Don Guthrie, Wayne’s Roofing, Sumner, Wash.

NRW-16_Rocky Benson

 

Group 2 (Grades 3-5) – Isabella, relative of Raphael Jube, Ideal Building Solutions, Norcross, Ga.

NRW-16_Isabella Jube

 

Group 3 (Grades 6-8) – Bella, relative of Jack Diamond, A Good Roofer Inc., Lakeside, Calif.

NRW-16_Bella Parli

 

For art contest rules and an entry form, visit www.nrca.net/Art-Contest.