FiberTite Becomes First NRCA Partner Member

PrintNRCA has announced FiberTite Roofing Systems Seaman Corp., Wooster, Ohio, has become the first manufacturer to upgrade its associate membership to “partner member.”

In February, NRCA launched its One Voice initiative aimed at collectively recognizing threats to the industry and the opportunities they may present. To do so, NRCA has undertaken a campaign to unite the roofing industry and speak with one voice on matters of industry importance. To ensure all industry sectors are given an opportunity to participate, NRCA amended its bylaws to allow manufacturers, distributors, architects, engineers and consultants that choose to participate to become full members of the association, meaning they will be granted voting rights and eligible for leadership roles within the association. Previously, such rights were reserved only for contractor members.

“Our chances for success in many areas improve when we row in the same direction, and I saw this firsthand during my time in Congress,” says NRCA CEO Reid Ribble. “Industries that spoke with a single voice in Washington were much more effective at moving legislation in their direction, and I believe we can accomplish the same (and more) when we foster relationships that are more inclusive and collaborative.”

FiberTite is the first company to commit to NRCA’s One Voice initiative, which initially will focus on developing a national worker training and certification program, legislative efforts and advocacy. FiberTite announced its intention April 5.

“Clearly, it is of vital importance to stakeholders throughout the roofing industry that we align ourselves around the key challenges affecting the growth of our business,” says FiberTite Vice President and General Manager Scott Gipson.  “Channeling the breadth of NRCA members in speaking with One Voice provides clarity to policy makers who may otherwise guide decisions critical to our success. It was an easy decision for us to get on board with this important initiative.”

For more information about NRCA and its One Voice initiative, go to www.nrca.net/onevoice.

How to Generate More Sales as a Professional Roofing Contractor

Guest Post By: Malarkey Roofing Products®

Malarkey

Consistently generating more sales can seem like an exhausting process, but it doesn’t have to be. Here are a few ways roofing contractors can use the power of the internet to attract and keep customers.

  • Get Active on Social Media

If you don’t have social media profiles for your roofing business, you need to set aside time to get started on these platforms and develop a plan for social media marketing. Nearly 80 percent of Americans are on some type of social media platform, which leaves this an untapped resource of potential leads if you aren’t taking advantage of social media exposure.

When it comes to marketing and business, you will want to focus on Facebook, Twitter and LinkedIn first. Facebook has the largest audience and is great for marketing because Facebook has its own advertising options for businesses. Twitter is excellent for sharing news and links to articles or blogs. LinkedIn is useful for any roofing professional, though slightly more advantageous for commercial roofing versus residential roofing as it focuses on B2B connections.

Don’t forget to update your social media profiles at least daily. Post stories of a highly successful roof system installation or before and after images of architectural shingles replacement. This is a great opportunity to promote your services and to keep your customers up to date with your business. Be sure to include links or embed widgets to these profiles on your website.

  • Encourage Customers to Leave Reviews

Did you know 88 percent of consumers will consider online reviews before settling on a local business? Before online marketing, traditional marketing and word-of-mouth reviews were primary ways for roofing contractors to get business. Now, online review sites have become trusted tools for a customer’s decision-making process.

There are three main venues for reviews of your roofing business—independent review sites, your own website and social media. Independent review sites like Google, Angie’s List, Glassdoor, Yelp, Yellowpages and Manta are some examples. Ask clients to leave reviews for your business on these websites if possible. Your website also should include testimonials or reviews from clients. Depending on the platform your website is on, you can also embed Google reviews into a webpage.

Facebook has a great review system that is appealing for many customers. The average customer may not go out of their way to visit a third-party review site, but many will take a moment to leave a star rating and a short sentence on your company’s Facebook page.

  • Create Incentives for Repeat Customers and Referrals

While you’re busy working on your social media profiles and your website’s search engine optimization (SEO) ranking, don’t forget about directly rewarding customers for choosing your roofing services. Providing customer incentives is a technique nearly any business can use, but it works particularly well for businesses that provide more expensive services like roofing. Customer incentives are a great idea for contractors who do residential roofing but can still be effective for those who do commercial work, as well.

Social media is a great platform for sharing customer incentives, such as discount codes or promotions. This platform also will make it easy for customers to share posts about discounts which further exposes your business to more potential customers. A newer roofing company can quickly gain a larger audience by posting tempting deals that require sharing on Facebook or Twitter to access.

Don’t forget to give rewards to clients for referrals. Service businesses often are recommended through word-of-mouth between neighbors, friends and family. Offering some type of reward to both referrer and referee is memorable and enticing.

  • Ensure Your Website is Optimized for Local Searches

Having a website is a must for any professional company, but this is just the first step. To really build a strong web presence for your roofing business you need to focus on local SEO. SEO is the art of ranking higher in search engines. For a contractor, local SEO is most important as your company focuses on customers regionally.

There are many little tricks and techniques to improving local SEO, but the most basic level involves developing keywords and inserting these within your website and blog. You will want to choose phrases that customers may search for, such as “roofing in (city)”, “residential roofing in (city)”, “roof repair in (city)”, etc. Don’t forget to include phrases for specific services or roofing systems you offer, as well, such as “green roofs in (city)” or “architectural shingles in (city)”.

The internet has positively changed the way contractors can find more work, and often the best marketing techniques are fairly easy to grasp. These four tips featured are examples of how you can improve your business growth.

NRCA’s 2017 Children’s Art Contest Deadline is April 14!

Attention NRCA members! The deadline for the 2017 National Roofing Week Children’s Art Contest, sponsored by A.C.T. Metal Deck Supply and the International Roofing Expo® (IRE), is quickly approaching. All entries must be received by the end of the business day, April 14.

The contest promotes the value of roofs to grade school age children, showing them the value of roofs and the roofing industry in their communities.

Children, stepchildren, nieces, nephews and grandchildren of all NRCA members and their employees in grades 1-8 are eligible to participate.

Roofing professionals are encouraged to talk to children about their contributions to the roofing industry and why their jobs are important. This will provide children with ideas for what to draw and educate them about the value of roofing professionals.

There will be three age groups; entries from each group will be posted on NRCA’s website, www.nrca.net where the general public will vote for their favorite entry from each group.

Winners from each group will receive gift certificates and other prizes and will have their artwork on all 2017 National Roofing Week material and additional material to be displayed at industry events throughout the year, including the 2018 IRE and NRCA’s 131st Annual Convention in New Orleans.

In addition, the relative of the winner from each age group will receive two free Super Passes to attend the 2018 IRE.

 

Following are the winners of the 2016 contest:

 

Group 1 (Grades 1-2) – Rocky, relative of Don Guthrie, Wayne’s Roofing, Sumner, Wash.

NRW-16_Rocky Benson

 

Group 2 (Grades 3-5) – Isabella, relative of Raphael Jube, Ideal Building Solutions, Norcross, Ga.

NRW-16_Isabella Jube

 

Group 3 (Grades 6-8) – Bella, relative of Jack Diamond, A Good Roofer Inc., Lakeside, Calif.

NRW-16_Bella Parli

 

For art contest rules and an entry form, visit www.nrca.net/Art-Contest.

University of Florida Wins The Roofing Industry Alliance for Progress’ Third Student Competition

Student Competition 2017

Members of the team from University of Florida receive their awards after winning The Alliance’s third annual student competition at NRCA’s Industry Awards Ceremony and Cocktail Reception. This was the second consecutive year the University of Florida team has won the competition.

For the second consecutive year, a team from University of Florida, Gainesville, was selected as the winner of The Roofing Industry Alliance for Progress’ third student construction management competition, which took place during the NRCA’s 130th Annual Convention held March 1-3 in Las Vegas.

Members of the winning team were Will Foster, Caleb Strauss (team captain), Schaffer Weeks, Forest Wilson and faculty advisor Jim Sullivan.

Six schools of construction management participated in this year’s competition: McWhorter School of Building Sciences at Auburn University, Auburn, Ala.; Department of Construction Management at Colorado State University, Fort Collins, Colo.; Louisiana State University, Baton Rouge, La.; Tuskegee University, Tuskegee, Ala.; the University of Cincinnati; and M.E. Ringer Sr. School of Building Construction at the University of Florida.

The goal of the outreach to the construction management schools is to raise awareness of the roofing industry by developing roofing-related curriculum that can be incorporated into existing construction management undergraduate degree programs, exploring scholarship programs for both students and faculty members and developing an internship program with interested Alliance members.

Teams participating in the competition were presented with a problem statement: Create a company to bid on installing a roof system on the T-Mobile Arena in Las Vegas. Each team was required to research the project, review the plans and specifications, and assemble a full estimate and proposal to submit a qualified bid package. All teams had to find a competitive edge in their estimate to beat their competition while still maintaining a reasonable margin. For this project, it was important to decide on the correct application methods, show overall roofing knowledge and illustrate a company team is prepared to undertake the project.

Each team submitted written proposals and supporting documents in Dec., 2016 and gave oral presentations at the convention March 2.

Orange County Construction, the University of Florida’s team company had the highest cumulative score. The team had a thorough understanding of the project; a strong safety plawhich included planning, training and execution and a well-prepared presentation. In addition, they were well-prepared to answer judges’ questions.

The University of Florida received a team trophy, a $5,000 L.B. Conway scholarship for their school and individual prizes that were presented during NRCA’s Industry Awards Ceremony and Cocktail Reception March 2.

Plans are now underway for the 2017-18 Alliance student competition in at NRCA’s 131st annual convention in New Orleans Feb. 6-8, 2018.

For more information about the Alliance student competition, contact Bennett Judson, the Alliance’s executive director, at (800) 323-9545, ext. 7513 or bjudson@roofingindustryalliance.net.

ANTIS ROOFING & WATERPROOFING HONORED WITH 2017 CNA/NRCA COMMUNITY INVOLVEMENT AWARD

In recognition of its continuous efforts to help the people of Orange County by keeping roofs over their heads and helping dozens of local charitable organizations, Antis Roofing & Waterproofing, Irvine, Calif., has been presented with the fifth annual CNA/NRCA Community Involvement Award co-sponsored by the NRCA and CNA.

The award honors charitable works performed by NRCA contractor members.

Antis Roofing & Waterproofing was selected for its nonprofit organization The Antis Foundation. Founded in 2016, the Antis Foundation actively supports many local charities, including Habitat for Humanity, Orange County Ronald McDonald House, Pediatric Cancer Research Foundation and Alzheimer’s Orange County.

The Antis Foundation helps these organizations through its employee volunteer program, charitable grants, corporate and nonprofit collaborations, and pro-bono roofing work.

CNA awarded Antis Roofing & Waterproofing with $7,500 to be used in support of The Antis Foundation.

Additionally, second-place winner Advanced Roofing Inc., Fort Lauderdale, Fla., will receive $5,000 for its ongoing support of the Sonrise Mission, a faith-based rehabilitation program for adults with life-controlling dependency issues.

Third-place winner, Academy Roofing, Aurora, Colo., will receive $2,500 for its work with the Rose Andom Center, which assists victims of domestic violence.

The awards were presented March 2 during NRCA’s Awards Ceremony and Cocktail Reception held during NRCA’s 130th Annual Convention in Las Vegas.

NRCA Announces 2017 Gold Circle Award Winners

NRCA has awarded four of its member contractors with the prestigious Gold Circle Award during its 130th Annual Convention held March 1-3 in Las Vegas. The award recognizes outstanding workmanship and contributions to the roofing industry, including unique roofing-related jobs, programs and services. Additionally, two companies received a Gold Circle Safety Award for demonstrating superior safety measures.

The 2017 Gold Circle Award winners are:

Outstanding Workmanship: Low-slope

Denver AirportBlack Roofing Inc., Boulder, Colo., won for its work on Denver International Airport’s south terminal development program. Working in cold weather on a prairie site with constant wind requiring full-time use of face masks, Black Roofing workers installed 97,000 square feet of monolithic membrane, including custom-tapered polystyrene insulation; 47,000 square feet of hot fluid-applied waterproofing at a public transit center, including fabricating and installing more than 250 copper weep inserts; 4,000 square feet of hot fluid-applied waterproofing on an indoor pool level; and 2,000 square feet of hot fluid-applied waterproofing on grade-level planters, including fabrication and installation of custom-made stainless-steel counterflashing. More than 450 tons of 4- to 6-inch cobble ballast, hoisted one bucket at a time, was installed in designated “art” areas. Detailing the extensive amount of membrane terminations and penetrations required a custom-fabricated, heavy-gauge stainless-steel termination bar measuring more than 1 mile. Working with two kettles on the roof deck at all times required extensive safety measures for which Black Roofing also was awarded a Gold Circle Safety Award.

Outstanding Workmanship: Steep-slope

Mahan Slate Roofing Co. Inc., Springfield, Mass., won for its work on Groton Schoolhouse OLYMPUS DIGITAL CAMERABell Tower, Groton, Mass. Mahan Slate Roofing workers replicated the bell tower’s copper work and weathervane; installed 60 squares of slate; replaced flat-seam copper on the bell tower floor and copper dormers; installed mahogany wood trim and custom heavy-duty copper gutters; and restored the clockworks and bell. In addition, the lights that illuminated the bell tower were not historically accurate, so Mahan Slate Roofing workers built recessed copper troughs into the slate and copper so the lights would be hidden from view. The custom-fabricated copper dome then was gilded in 14-karat gold to create a campus focal point.

Innovative Solutions: New Construction

Utah Tile & Roofing Inc., Salt Lake City, won for its work on Provo City Center Temple, Provo, Utah. In 2010, a devastating fire destroyed most of the original 1885 building. When IS-New-Utah-10_Fig19the structure was rebuilt, it was converted into a temple. Utah Tile & Roofing installed more than 183,000 square feet of monolithic membrane at a mat sab under the entire building, 203,000 square feet of plaza deck waterproofing and 56,200 square feet of foundation wall waterproofing to encapsulate the building. To remain consistent with the original Victorian Gothic period, Utah Tile & Roofing workers installed a slate roof system with four steep spires and a center tower (a key feature of the building), copper trim, cast brass rain gutter brackets, copper gutters and downspouts. In addition, Utah Tile & Roofing workers field-fabricated ice-melt systems at the base of each spire and all gutter locations. Steep slopes ranging from 18:22 to 22:12 and heights up to 160 feet warranted extensive safety measures, for which Utah Roofing & Tile also won a Gold Circle Safety Award.

Service to the Industry

SI-Commercial-2012-11-09 09.13.09Commercial Roofers Inc., Las Vegas, won for its Associated General Contractors Construction Career Day. For the past three years, Commercial Roofers has hosted booth space, exposing local high school students to the various jobs available in the construction industry. Commercial Roofers provided students with the opportunity to practice hands-on heat-welded TPO membrane patches while the company’s superintendent and project manager answered questions about industry jobs, training, education and general interest inquiries. About 900 students from Clark County School District participated.

Houzz Article Advises Homeowners on the Basics in Roof System Repair

“How to Get Your Roof Fixed” published by Houzz.com, Feb. 21, 2017 provides a ‘beginner’s guide’ for homeowners to keep their roof systems intact and their homes dry.

The article provides detailed information on identifying the location of a roof system leak, and recommends contacting a professional roofing contractor if climbing up onto a roof is necessary, as well as to replace any lose or missing shingles.

Additional information on how homeowners should address roof system damage due to a weather event such as a hailstorm, strong winds or a tornado also is provided.

NRCA agrees with the information provided in the article.  In addition, it is important to point out that specifics matter when it comes to different types of roof systems commonly found on residences. For example, not all metal roofs are comparable. A metal roof may describe a metal shingle roof or standing-seam metal panel roof. The materials and skill levels necessary for a quality installation or repair and expected service life lengths vary greatly depending on the type of metal roof system. Homeowners should keep this in mind when hiring a roofing contractor.

It is also to a homeowner’s advantage to work with roofing contractors who are members of roofing associations such as NRCA. Roofing contractors that are association members are established businesses whose success was built on quality work and good customer service practices and they care about the professional image of the roofing industry.

In addition, homeowners should ask for references and find out other homeowners’ experiences with a prospective roofing contractor. Reputable contractors place a high value on the customer experience since a large amount of their business is obtained through referrals.

Homeowners may locate NRCA roofing contractor members by visiting http://www.everybodyneedsaroof.com.

To read the article in its entirety, click below.