Reid Ribble Succeeds Bill Good as NRCA CEO


Reid Ribble succeeds Bill Good as NRCA’s CEO

NRCA has announced that Bill Good has retired after 28 years as the organization’s CEO and 41 years of service. He retired from NRCA Dec. 31, 2016.

Former NRCA member and Chairman of the Board, Reid Ribble officially succeeded Good as CEO Jan. 3.

A roofing contractor by trade, Ribble joined Kaukauna, Wis.-based The Ribble Group Inc., a family business in 1975, and became company president in 1980.

Ribble served as NRCA chairman of the board from 2005-06 and chairman of the board elect from 2004-05. He also was president of The Roofing Industry Alliance for Progress’ Board of Trustees from 2008-10.

Ribble has served as a member or chairman of several NRCA committees, including Budget and Finance, Business Leadership, Government Relations Oversight, International Relations and Technical Operations.

In 2010, Ribble was elected to the U.S. Congress serving Wisconsin’s 8th Congressional District and was re-elected twice. Ribble earned the reputation of being honest and able to work with representatives from both sides of the aisle.

While in Congress, Ribble served on the U.S. House Foreign Affairs Committee, Transportation and Infrastructure Committee, the House Committee on Agriculture and Committee on Budget. He authored the Biennial Budgeting and Enhanced Oversight Act aimed at balancing the House budget.

“I am looking forward to service and representing those who set the standard for professionalism in the roofing industry and working with NRCA’s staff on initiatives that will help add even more to that value,” Ribble says.

Good will stay on in a part-time capacity for a five-month transition period and will officially retire from NRCA May 31, 2017.

And so, goodbye

NRCA CEO Bill Good’s final column as it appears in Professional Roofing magazine’s December issue.

Bill GoodI’ve had the singular pleasure—and honor—of spending a majority of my adult life in this crazy industry, and I have loved every bit of it.

My NRCA career has given me the opportunity to climb the Great Wall of China more than most Chinese; be on the Pentagon roof when it was still an FBI crime scene following the terrorist attacks of Sept. 11, 2001; and celebrate a birthday on the Volga River with a bunch of vodka-happy Russian roofing contractors. Who else can say that?

But more than experiences, my NRCA career has given me a couple of lifetimes full of friendships. The friendships I’ve made go beyond being work-related; they are deep and lasting. I began to realize it was time to move on when the grandchildren of the people I first worked with started to assume positions of leadership in the association.

For reasons that have never become entirely clear to me, the roofing industry attracts—and keeps—an amazing group of people. Some try to leave but inevitably return. I think the main reason is, at its core, the roofing industry captures the essence of American values.

Our products are mostly made in the U.S.; our companies are mostly small and family-owned; and the work is demanding and rewarding. It’s an industry that thrives with its successes and understands all the risks it assumes every day. It’s an industry that is self-reliant and proud of it.

At NRCA, we’ve turned down opportunities to receive money from the government because, well, it didn’t feel right.

It’s also an industry with an enormous heart. Following that visit to the Pentagon in 2001, I had the amazing experience of leading the effort to rebuild the Pentagon’s roof. I asked a lot of people for help—for materials, for labor, for money—and I was never turned down. Members I had never met called to say they had to work on the project. Others heard about what we were doing and sent whatever they could, unsolicited. I will never forget a conversation I had with a supplier, whom I did not know, who listened to my request for a lot of material and simply said: “Tell me how much you need and where to send it.” Fifteen years have passed, and I still have trouble talking about the experience.

In my career, I’ve had 29 bosses—NRCA presidents (now chairmen of the board). Their dedication and support have been remarkable. I’ve also had the privilege of working with the most dedicated group of professionals imaginable—the NRCA staff. In particular, the 10 staff vice presidents, who have been with me for an average of more than 22 years, have made my job easy. With them—and with Reid Ribble assuming my position—I am certain beyond a doubt the association will only get bigger and better.

Finally, my deepest thanks go to the members of this association. I could not have done this job for 28 years if I didn’t believe in what you do, demonstrating, every day, the importance of being professional and running your businesses the right way.

There is a scene in “Monty Python and the Holy Grail” where the townspeople in a Medieval city are told to “bring out your dead.” One of those being brought out says: “I’m not dead yet.”

And so it is that I look forward to the next chapter of my life, never completely leaving NRCA or the roofing industry, and forever grateful for everything it’s given me. Thanks for this incredible journey and Godspeed to this amazing industry.

NRCA Voices Support for Quick Consideration of Regulatory Reform Legislation in 115th Congress


NRCA has voiced its support for the Regulatory Accountability Act in a letter sent to Speaker of the House Paul Ryan Dec. 5. NRCA joins 380 associations and chambers of commerce from throughout the U.S. in urging Ryan to make consideration of the legislation an early priority for the 115th Congress.

Associations joining NRCA in signing the letter come from 47 states and the District of Columbia and represent a multitude of sectors including agriculture, energy, transportation and manufacturing.

“We believe federal regulations should be narrowly tailored, supported by strong and credible data and evidence, and impose the least burden possible, while still implementing Congressional intent,” the groups wrote in the letter to Ryan. “The Regulatory Accountability Act builds on established principles of fair regulatory process and review that have been embodied in bipartisan executive orders dating to at least the Clinton administration.”

“Our members, nearly all of whom are small, family-owned businesses, tell us they simply can’t cope with the layers of regulations they must contend with,” says William Good, CEO of NRCA.  “Too often, regulations are not based on good science and are difficult to understand.”

The Regulatory Accountability Act would reduce the burden of regulations on employers and economic growth by requiring agencies to invest more effort earlier in the rulemaking process to gather data, evaluate alternatives, and receive public input about the costs and benefits of its rules.


The full letter can be viewed in its entirety here.

What is the ideal roofing material on which to land a sleigh, nine reindeer and Santa?

As appeared in Popular Mechanics Dec/Jan 2017

Santa Claus Stuck in a Chimney!

ANECDOTAL EVIDENCE suggests that ole Saint Nick is the Chesley Sullenberger of sleigh pilots. He can put that baby down safely on just about anything. Some say it’s magic. We’re more inclined to chalk it up to his three tours as a medevac pilot in ’Nam. Either way, few roofs make for an ideal LZ.

First off, the whole shebang—sleigh, flying ungulates, sacks of toys, Santa himself—weighs a ton. Actually, more like north of 60,000 tons, which is the estimated weight of the gifts alone, according to NORAD, which famously tracks Santa as he makes his Christmas Eve rounds. Moreover, says NORAD’s Preston Schlachter, Father Christmas packs on an additional 1,000 pounds of body weight over the course of the evening—“Just on cookies and milk and yummy snacks.

Suffice it to say that the perfect roof would require some very particular engineering. Mark Graham, vice president of technical services for the National Roofing Contractors Association, says brittle materials like slate or clay tiles are obvious no-nos. Even asphalt shingles will break when frozen. Then you have the load-bearing problem. Santa wants to slide nice and easy down your chimney, not crash through your home and wind up in your basement.

“A conventional roof system on a house is designed for 20 pounds per square foot of what we refer to as snow load,” says Graham. “That’s a far cry underneath the 60,000 tons.”

There’s also the slip-and-fall factor. Take all this together and you’re looking at a commercial-style flat or “low slope” roof, consisting of a concrete structural deck with a waterproof membrane, topped with concrete pavers, polyurethane foam, or even poured concrete, suggests Graham. Unfortunately, this could get expensive and still might not bear the weight.

“I don’t mean to be glib about it but the only thing we could really do is suggest Santa land in the driveway or the yard. The roof, although we’d like to have him stop by, is probably not the best place for him to be,” Graham says. “I hope I don’t get on the naughty list for saying that.”

Former NRCA Chairman of the Board Addesses Labor Shortage in The Wall Street Journal

Former NRCA Chairman of the Board, Nelson Braddy, Jr., CEO of King of Texas Roofing Company, Inc., Grand Prairie, Texas, was featured in an article addressing the ongoing labor shortage in the Nov. 24, 2016, issue of The Wall Street Journal.

According to Braddy, King of Texas Roofing has turned down $20 million worth of projects during the past two years because the company can’t find enough workers. He says he would hire 60 roofing workers right away if he could find them.

“It’s the worst I’ve seen in my career,” Braddy says.

The article cites many factors behind the decline in U.S. labor, including Mexican families are smaller and their children are better educated; an aging U.S. population; the physically demanding nature of blue collar jobs; and the trend towards pursuing college degrees. In addition, Congress has failed to reach a compromise on immigration to address employer needs for a steady, legal workforce.

To help recruit more employees, King of Texas Roofing has raised wages twice this year, putting most of its workers above $20 an hour. In addition, it offers a management course for foreman, English classes and $250 bonuses for referrals from current workers.

Braddy states he would like to see the incoming Trump administration help solve the labor shortage.

“Employers like me hope for some sort of work-visa program to give immigrants a means to work legally and come out of the shadows,” he says. “That is going to help the economy.”

To read the article in its entirety, click below. If you do not subscribe to The Wall Street Journal, you can request a PDF of the article by emailing Charlotte Norgaard, NRCA’s media relations manager, at

NRCA Now Accepting Entries for Annual CNA/NRCA Community Involvement Award

Fraizer_HabitatOnce again, CNA and NRCA are working together to honor charitable works by NRCA contractor members through the CNA/NRCA Community Involvement Award. Submit any charitable project, activity or donation between Jan. 1, 2016 and Dec. 31, 2016 for a chance to win up to $7,500 for your charity.

Three winning charities will be selected and will receive:

1st Place – $7,500

2nd Place – $5,000

3rd Place – $2,500

Winners will be notified by Jan. 17, 2017, and the awards will be presented at NRCA’s Awards Ceremony and Cocktail Reception during NRCA’s 130th Annual Convention in Las Vegas.

Any charitable project undertaken by an NRCA contractor member is eligible. Projects, activities or donations do not have to involve roofing work. For Example, funds raised for a cause or volunteer work at a children’s hospital would qualify.

Butcher_Toy DriveWinners will be selected by a panel of judges, who must have ample understanding of the charitable donation to best determine the winners. Therefore, all entries must include supporting information regarding the charitable work performed. In addition to a required 100-word description, a testimonial from the receiving charity explaining how the donation helped its operations is requested.

Submissions should also include additional supporting materials, including, photographs, press clippings and video.

All entries must be postmarked by Dec. 31.

For more an official entry form, and additional information on the CNA/NRCA Community Involvement Award  visit



NRCA Releases Statement on 2016 Elections, Calls for Pro-Growth Reforms


This statement is attributable to: William Good, CEO, National Roofing Contractors Association

We are pleased a vast majority of candidates supported by the National Roofing Contractors Association (NRCA) and ROOFPAC, our political action committee, prevailed in the 2016 elections on Tuesday. We congratulate President-elect Donald Trump and all winning candidates on their victories and look forward to working with the incoming Trump administration and new and returning lawmakers to advance NRCA’s policy agenda.  This includes pro-growth tax policies, relief from burdensome regulations, legislation that addresses the workforce needs of our industry, and replacement of the Affordable Care Act with market-based reforms to our health care system.

ROOFPAC, the voice of the roofing industry in Washington, D.C., actively supported pro-growth candidates in the elections. ROOFPAC invested more than $340,000 in support of 67 candidates during the 2015-16 election cycle and achieved a winning percentage of nearly 90 percent of candidates supported.

NRCA and ROOFPAC will continue to support members of Congress and other candidates who support government policies that enable roofing industry entrepreneurs to start and grow businesses.