According to the National Breast Cancer Foundation (NBCF), one in eight women will be diagnosed with breast cancer in her lifetime. Although most people understand breast cancer is a life-threatening disease, the severity doesn’t fully set in until a loved one is diagnosed.
NBCF aims to educate women about breast cancer and provide health services for those who are economically disadvantaged.
Throughout October 2016, which was Breast Cancer Awareness Month, NRCA-member Jasper Contractors, Orlando, Fla., partnered with SPEC Building Materials to donate a portion of every roof system installation to NBCF to help the fight against breast cancer.
During the “Installs 4 The Cause” campaign, press releases were sent to local media before the kick off; pink door hangers were distributed throughout the month alerting homeowners about the campaign, and Jasper employees wore bright pink T-shirts in honor of breast cancer awareness. In addition, the campaign had its own hashtag, #Installs4TheCause.
Homeowners also were informed a portion of their roof system installations would be donated to NBCF. By the end of October 2016, “Installs for The Cause” raised $17,800 to fight breast cancer.
“This partnership was a great way to give back to the community and to the many people who have been affected by breast cancer,” says Brian Wedding, owner and CEO of EX Capital, parent company of Jasper Contractors Inc. “This campaign was a success on so many levels.”
“These funds will make a tremendous impact on the women we serve,” says Rebecca Anderson, marketing manager at NBCF. “We offer free screenings, breast health education and support services to women in need across the country.”
For additional information about “Installs 4 The Cause,” visit www.jasperroof.com/installs4thecause.